Can a graphic designer be a catalyst for positive change? Breaking down the concept of "green design" step-by-step, respected industry leader Brian Dougherty captures the ability of designers to communicate, persuade, and ultimately spread a socially and ecologically responsible message to both consumers and corporations. Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including:
Picking projects Strategizing with clients Choosing materials for manufacture and shipping Understanding users Picking ink and paper for printing Binding Packing final products Building strong brands Working with clients to foster transparency and corporate social responsibility Fully illustrated and packed with case studies of green design implementation, this reference guide more than inspires; a "sustainability scorecard" and a complete glossary of key terms and resources ensure...
Rubberized Green Hawaiian Flower Snap on Design Case Hard Case Skin Cover Faceplate for Apple Iphone 4 4S (AT&T/Verizon/Sprint)
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The Big Book of Green Design
The Big Book of Green Design explores the specific techniques and methods that graphic designers are employing worldwide to make their business a more earth-friendly one. When paying clients need a more environmentally conscious image, they turn to ad agencies and in-house designers for cost-effective solutions. The results are often surprising, innovative, and new, and The Big Book of Green Design features the best of these earth-friendly designs. Mainly focusing on printed materials, but also showcasing examples of trade show environments, repurposed designs, and the new anti-packaging trend, the book showcases over 450 examples of marketing and collateral materials produced using environmentally favorable methods. With a foreword by Eric Benson, an expert on sustainable procedures within graphic design, The Big Book of Green Design is very much a see what your colleagues are doing idea-sharing, inspiration-generating compilation for agencies, freelance designers, printers, and other creative professionals.
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